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Case Studied

Vol 44. Duolingo: TikTokโ€™s favorite mascot ๐Ÿฆ‰
Vol 44. Duolingo: TikTokโ€™s favorite mascot ๐Ÿฆ‰

How Duolingo grew their TikTok follower base by 1,400% with one campaign

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Vol 43. Carvana: Getting personal with AI ๐Ÿ“ฝ๏ธ
Vol 43. Carvana: Getting personal with AI ๐Ÿ“ฝ๏ธ

How Carvana gave 1.3m customers their own personalized, AI-generated video

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Vol 40. YETI: Google Maps meets marketing ๐Ÿ—บ๏ธ
Vol 40. YETI: Google Maps meets marketing ๐Ÿ—บ๏ธ

How YETI used Google Mapโ€™s API to relaunch one of its most beloved products

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Vol 39. W Hotels: Cozying up to influencers ๐Ÿ›๏ธ
Vol 39. W Hotels: Cozying up to influencers ๐Ÿ›๏ธ

How W Hotels launched the Social Campaign of the Year by getting into bed with influencers

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Vol 38. Robinhood: Winning waitlist ๐Ÿ“ˆ
Vol 38. Robinhood: Winning waitlist ๐Ÿ“ˆ

How Robinhood grew their waitlist to almost 1 million people before their product even launched

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Vol. 36. TIAA: Rapping for Retirement ๐ŸŽค
Vol. 36. TIAA: Rapping for Retirement ๐ŸŽค

How TIAA drove awareness of the racial retirement gap with a rap single

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Vol. 35. Blendtec: The Infomercial legend ๐Ÿฅผ
Vol. 35. Blendtec: The Infomercial legend ๐Ÿฅผ

How Blendtec turned a product demo into a viral video series

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Vol 34. Slack: Turning rejection into virality ๐Ÿ“ฝ๏ธ
Vol 34. Slack: Turning rejection into virality ๐Ÿ“ฝ๏ธ

How Slack created a viral video with an agency that rejected their business.

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