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Case Studied

Vol. 108 Ramp: A salient SaaS stunt πŸ§‘β€πŸ’»
Vol. 108 Ramp: A salient SaaS stunt πŸ§‘β€πŸ’»

How Ramp generated 112 million views on social with a B2B SaaS marketing stunt

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Vol. 107 Four Seasons: The viral baby 🐣
Vol. 107 Four Seasons: The viral baby 🐣

How the Four Seasons racked up 1.9 million engagements in their return from a TikTok hiatus

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Vol. 106  Sprout Social: Micro-influencers meet B2B 🀝
Vol. 106 Sprout Social: Micro-influencers meet B2B 🀝

How Sprout Social redefined micro-influencers’ role in B2B marketing.

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Vol. 105  Cards Against Humanity: Owning Black Friday πŸ’―
Vol. 105 Cards Against Humanity: Owning Black Friday πŸ’―

How Cards Against Humanity staked a claim in Black Friday stunts

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Vol. 104 Glossier: Entering new territory πŸ’„
Vol. 104 Glossier: Entering new territory πŸ’„

How Glossier is betting on TikTok Shop to drive growth

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Vol 33. Insights from Independent Creative Leader Aaron Poe
Vol 33. Insights from Independent Creative Leader Aaron Poe

Independent Creative Leader Aaron Poe shares insights on motion design, rebrands, and building emotional resonance.

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Vol. 103 Notion: Core community ties πŸ’ͺ
Vol. 103 Notion: Core community ties πŸ’ͺ

How Notion built a highly active, thriving SaaS brand ambassador program

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Vol. 102 Chipotle:  A Halloween tradition meets tech 🌯
Vol. 102 Chipotle: A Halloween tradition meets tech 🌯

How Chipotle saw its biggest digital sales day ever by reimagining a Halloween classic

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