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Case Studied

Vol. 104 Glossier: Entering new territory πŸ’„
Vol. 104 Glossier: Entering new territory πŸ’„

How Glossier is betting on TikTok Shop to drive growth

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Vol 33. Insights from Independent Creative Leader Aaron Poe
Vol 33. Insights from Independent Creative Leader Aaron Poe

Independent Creative Leader Aaron Poe shares insights on motion design, rebrands, and building emotional resonance.

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Vol. 103 Notion: Core community ties πŸ’ͺ
Vol. 103 Notion: Core community ties πŸ’ͺ

How Notion built a highly active, thriving SaaS brand ambassador program

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Vol. 102 Chipotle:  A Halloween tradition meets tech 🌯
Vol. 102 Chipotle: A Halloween tradition meets tech 🌯

How Chipotle saw its biggest digital sales day ever by reimagining a Halloween classic

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Vol. 101 Shutterfly: Picture-perfect precision πŸ“Έ
Vol. 101 Shutterfly: Picture-perfect precision πŸ“Έ

How Shutterfly drove both retention and new customer acquisition with a converged TV strategy

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Vol. 100 IKEA: Taking back trash πŸͺ‘
Vol. 100 IKEA: Taking back trash πŸͺ‘

How IKEA doubled their monthly average of buyback products

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Vol. 99 Gap: Denim and dancing πŸ‘―
Vol. 99 Gap: Denim and dancing πŸ‘―

How Gap created a denim ad that racked up 20 million views within three days.

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Vol. 98 Cheetos: One insight, one hand πŸ–οΈ
Vol. 98 Cheetos: One insight, one hand πŸ–οΈ

How Cheetos generated 2.2+ billion impressions on a campaign fueled by one insight

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