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Case Studied

Vol. 81 ASICS: The exercise experiment ๐Ÿง 
Vol. 81 ASICS: The exercise experiment ๐Ÿง 

How ASICS increased brand awareness, reputation, and advocacy by asking athletes to stop exercising

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Vol. 80. RAGUฬ: The impromptu cake stunt ๐Ÿฅ•
Vol. 80. RAGUฬ: The impromptu cake stunt ๐Ÿฅ•

How RAGUฬ won positive sentiment and organic engagement through an improvised marketing stunt

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Vol. 79: Reddit x adidas: Humanizing pro sports ๐Ÿ‘Ÿ
Vol. 79: Reddit x adidas: Humanizing pro sports ๐Ÿ‘Ÿ

How adidas tapped into Redditโ€™s community to lift brand association and favorability

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Vol. 78: Donald Duckโ€™s spicy birthday ๐ŸŒถ๏ธ
Vol. 78: Donald Duckโ€™s spicy birthday ๐ŸŒถ๏ธ

How Disneyโ€™s Donald Duck became one of the highest viewed celebrity episodes of Hot Ones

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Vol. 77: Oatlyโ€™s spam stunt โœ‰๏ธ
Vol. 77: Oatlyโ€™s spam stunt โœ‰๏ธ

How Oatly used a spam-themed global campaign to launch its newsletter

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Vol. 76 Fenty Hair: Expanding the empire ๐Ÿ’‡๐Ÿพโ€โ™€๏ธ
Vol. 76 Fenty Hair: Expanding the empire ๐Ÿ’‡๐Ÿพโ€โ™€๏ธ

How the Fenty Hair launch achieved billions of impressions and boosted sales for other Fenty brands

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Vol 75. Grubhub: Highly anticipated deliveries ๐Ÿฑ
Vol 75. Grubhub: Highly anticipated deliveries ๐Ÿฑ

How Grubhub boosted brand loyalty and lifetime value with a campaign for moms

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Vol 74. John Deere: Cultivating a Gen Z audience ๐Ÿšœ
Vol 74. John Deere: Cultivating a Gen Z audience ๐Ÿšœ

How John Deere leveraged social to boost relevance and connection with Gen Z

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