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Case Studied

Vol. 97 Jet2 Holidays: A viral jingle 🎶
Vol. 97 Jet2 Holidays: A viral jingle 🎶

How Jet2 Holidays leveraged its viral jingle to boost engagement

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Vol. 96 Red Lobster: Feedback, Flavor, and Virality 🦞
Vol. 96 Red Lobster: Feedback, Flavor, and Virality 🦞

How Red Lobster got over 5 million views on a video responding to critical customer feedback

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Vol. 95 Pacsun: Jeans, creators, and virality
Vol. 95 Pacsun: Jeans, creators, and virality

How Pacsun sold 11k pairs of jeans within 48 hours

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Vol. 94 e.l.f. Beauty: Boardrooms and Billboards 👔
Vol. 94 e.l.f. Beauty: Boardrooms and Billboards 👔

How e.l.f. Beauty received 98% positive sentiment on a campaign about boardroom diversity

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Vol. 93 Marta Puerto: The viral job candidate
Vol. 93 Marta Puerto: The viral job candidate

How product marketer Marta Puerto ended up with 5,000 LinkedIn connection requests

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Vol. 92 Doritos: Gaming, fashion, and chip flavors 🎮
Vol. 92 Doritos: Gaming, fashion, and chip flavors 🎮

How Doritos boosted sales and awareness among Gen Z by tapping into gaming culture

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Vol. 91 Astronomer: Post-Coldplay concert 🫣
Vol. 91 Astronomer: Post-Coldplay concert 🫣

How Astronomer went viral (again) with a response video to Coldplaygate

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Vol. 90 Jira: Shifting perception with humor 😆
Vol. 90 Jira: Shifting perception with humor 😆

How Jira generated nearly 200% week-over-week growth among new business users

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