Latest posts in

Case Studied

Vol. 81 ASICS: The exercise experiment 🧠
Vol. 81 ASICS: The exercise experiment 🧠

How ASICS increased brand awareness, reputation, and advocacy by asking athletes to stop exercising

Read
Vol. 80. RAGÚ: The impromptu cake stunt 🥕
Vol. 80. RAGÚ: The impromptu cake stunt 🥕

How RAGÚ won positive sentiment and organic engagement through an improvised marketing stunt

Read
Vol. 79: Reddit x adidas: Humanizing pro sports 👟
Vol. 79: Reddit x adidas: Humanizing pro sports 👟

How adidas tapped into Reddit’s community to lift brand association and favorability

Read
Vol. 78: Donald Duck’s spicy birthday 🌶️
Vol. 78: Donald Duck’s spicy birthday 🌶️

How Disney’s Donald Duck became one of the highest viewed celebrity episodes of Hot Ones

Read
Vol. 77: Oatly’s spam stunt ✉️
Vol. 77: Oatly’s spam stunt ✉️

How Oatly used a spam-themed global campaign to launch its newsletter

Read
Vol. 76 Fenty Hair: Expanding the empire 💇🏾‍♀️
Vol. 76 Fenty Hair: Expanding the empire 💇🏾‍♀️

How the Fenty Hair launch achieved billions of impressions and boosted sales for other Fenty brands

Read
Vol 75. Grubhub: Highly anticipated deliveries 🍱
Vol 75. Grubhub: Highly anticipated deliveries 🍱

How Grubhub boosted brand loyalty and lifetime value with a campaign for moms

Read
Vol 74. John Deere: Cultivating a Gen Z audience 🚜
Vol 74. John Deere: Cultivating a Gen Z audience 🚜

How John Deere leveraged social to boost relevance and connection with Gen Z

Read

Don't miss the next Case Studied™.

Join our newsletter list and receive a new breakdown of the world's best brands every week.
Thank you! Keep an eye on your inbox for your warm welcome.
Oops! Something went wrong while submitting the form.
Join thousands of readers enjoying our newsletter.