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The marketing moves that defined the week
The marketing moves that defined the week

Hudson Williams, Dove’s OOH, and a $218 billion Google problem

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Latest Blog Posts

The marketing moves that defined the week
The marketing moves that defined the week

Hudson Williams, Dove’s OOH, and a $218 billion Google problem

16 Apr 2026
Vol. 123 Fruit Love Island: A lesson in content  🍉
Vol. 123
Vol. 123 Fruit Love Island: A lesson in content 🍉

How AI-generated anthropomorphic fruits generated over 200 million views

14 Apr 2026
The marketing moves that defined the week
The marketing moves that defined the week

Kanye, OpenAI, and a Nutella jar floating in space.

09 Apr 2026
Vol. 122 Chewy: The portrait of loyalty 🐾
Vol. 122
Vol. 122 Chewy: The portrait of loyalty 🐾

How Chewy built customer loyalty with free personalized pet paintings

07 Apr 2026
The marketing moves that defined the week
The marketing moves that defined the week

AI pushback, leaked ad plans, and a curious car.

02 Apr 2026
Vol. 121  IKEA: Punch and the plushie 🐒
Vol. 121
Vol. 121 IKEA: Punch and the plushie 🐒

How a viral Japanese macaque turned an IKEA product into a global sell-out

31 Mar 2026
The marketing moves that defined the week
The marketing moves that defined the week

Rebrands, AI ads, and an $111 billion media consolidation saga.

26 Mar 2026
Vol. 120 McDonald's: The viral bite 🍔
Vol. 120
Vol. 120 McDonald's: The viral bite 🍔

How McDonald's CEO video sparked a flurry of social media reactions + sales

24 Mar 2026
Big swings, bold moves, and the AI shift
Big swings, bold moves, and the AI shift

The campaigns, industry moves, and tech stories shaping marketing this week.

19 Mar 2026
Archives: Vol 74. John Deere: Cultivating a Gen Z audience 🚜
Vol. 74
Archives: Vol 74. John Deere: Cultivating a Gen Z audience 🚜

How John Deere leveraged social to boost relevance and connection with Gen Z

17 Mar 2026
The marketing moves that defined the week
The marketing moves that defined the week

Ford F1, Gap, and a $11.5M bet against agencies

12 Mar 2026
Vol. 119 Nutter Butter: Intentionally unhinged 🥜
Vol. 119
Vol. 119 Nutter Butter: Intentionally unhinged 🥜

How Nutter Butter drove a 190% sales bump with absurdist TikTok content

10 Mar 2026